Hi pretties! 💕
If you’ve ever been drawn to stationery that feels like a story — soft pastels, gold foil accents, and dreamy designs — then you need to meet Simply Gilded. I recently added several pieces to my collection, and they absolutely embody that coquette aesthetic I adore. Today I’m sharing exactly which items I bought and why they’ve quickly become some of my stationery favorites.
About the brand
Simply Gilded is the creation of Irene, the founder and designer behind every pastel bow and gilded detail.
“Welcome! My name is Irene and I’m the founder of Simply Gilded. Each item is a colorful, creative expression of the things that have brought me joy from childhood into adulthood.”
The brand began in 2015. Irene discovered the magic of washi tape and the community surrounding it. She was feeling unfulfilled in her career at the time. What began as a part-time creative outlet soon grew. It became a full-fledged boutique stationery brand known for its soft, feminine designs. The brand is also celebrated for its luxurious attention to detail.
Simply Gilded celebrates creativity and nostalgia. It brings back the simple joys of doodling, journaling, and decorating. These activities now have a modern, elegant twist.
Today, Irene continues to design everything herself, from the washi tapes and sticker kits to her famous monthly subscription boxes. It’s a brand made for dreamers, planners, and anyone who finds beauty in the little things.
My Simply Gilded Haul
Albums & Sticker Books
I couldn’t resist the gorgeous albums. They’re perfect for organizing stickers or photos. They are also display-worthy pieces on my shelf. I picked up seven beautiful albums:
- Quilted Black Large Album
- Large Pink Sea Pearl Album
- Quilted Pink Album
- Classic Pink Album
- Classic Sand Album
- Mini Sand Album
- and a Limited Edition Constellation Album
Each one is beautifully detailed and sturdy. They have that signature coquette touch. This includes the quilted texture and the glossy finishes. They’re both functional and decorative, which makes them one of my favorite parts of this haul.
Washi tape
If there’s one thing Simply Gilded is famous for, it’s their washi tapes. I picked up a few sets that I absolutely adore:
- Rainbow Gingham Bow Set: a pastel rainbow design with gold bows that feels cheerful and perfect for spring spreads.
- Days of the Week Perforated Tape: my new obsession. You can tear off each day cleanly. This makes it super convenient for planners.
I also added a few discontinued or limited edition tapes to my collection:
- Christmas Set
- Heart Scallop Set
- Pink Galaxy Set
- Strawberry Milk Set
💫 Why I love them: Simply Gilded washi is the perfect blend of whimsical and refined. It is ideal for journaling, scrapbooking, or decorating planners.
Pink Chinoiserie Bow Seal
This Pink Chinoiserie Bow Seal was a sweet freebie with my order. It’s a beautiful pink floral bow with a gold foil border. This is the kind of little extra that makes unboxing from Simply Gilded feel magical.
💫 Why I love it: It’s elegant, detailed, and perfectly matches the brand’s signature coquette vibe.
Postcards
I received two beautiful postcards as freebies as well:
- One features Simply Gilded’s floral print with a gilded bow.
- The other showcases a silver bee with the quote “Bee-lieve” embossed in metallic lettering.
💫 Why I love them: They’re too pretty to actually send. I use mine as flatlay props. They also serve as mini prints for my workspace.
Sampler
I received another freebie. It was a sampler sticker sheet featuring twelve icons. There was also one large sticker that says “Sweet Dreams” with a moon graphic.
💫 Why I love it: It’s a tiny piece of inspiration — perfect for journaling nights or mood-board pages.
Sticker Kit
I purchased the Neutral Galaxy Sticker Kit (now discontinued). This kit includes four sheets filled with moon phases, date stickers, and blank labels for creative spreads.
💫 Why I love it: It’s celestial and elegant. It’s beautifully cohesive. I use it for both journaling and planner pages.
White Bow Charm
The White Bow Charm is one of the most adorable accessories from my haul. It’s made of white leather with gold hardware, and it perfectly complements my bags and keychains.
💫 Why I love it: It’s a subtle detail that ties my aesthetic together — literally and figuratively!
Cardholder
Finally, I picked up two cardholders — one in rose gold and the other in pearly pink. Both feature heart-shaped keychain attachments and have that glossy, luxe finish Simply Gilded is known for.
💫 Why I love them: They’re cute, compact, and functional. They are perfect for cards, travel passes, or little notes on the go.
Final Thoughts
Simply Gilded is more than a stationery brand — it’s a creative community built around joy, artistry, and self-expression. Every piece, from the washi tapes to the albums, feels like a small celebration of feminine creativity.
I love how Irene built something so beautiful out of her passion. She continues to inspire others to do the same. Her mission to bring back the magic of creativity — with a touch of luxury — really resonates with me.
If you’ve ever wanted to romanticize your desk, planner, or creative routine, Simply Gilded is the place to start. 💕
Have you purchased anything from Simply Gilded before?
Let me know your favorites in the comments. You can also tag me on Instagram @winniexyong. I’d love to see how you style your stationery!
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