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Hi pretties! 💕
If you’ve been following my blog for a while, you probably know I love pink. I have a thing for pink mugs, pink outfits, pink stationery… and of course, pink eyeshadow.
There’s something about a pink-toned eye look that feels endlessly romantic, soft, and expressive. It can be whimsical one day and polished the next. Over the years, I’ve collected a handful of palettes and singles. They give me the perfect wash of rosy color. I’ve learned how to make pink shadow work for every mood. It can range from subtle and wearable to bright and dreamy.
Here’s a roundup of my favorite pink eyeshadows, why I love them, and how I wear them. 💖
Why Pink Eyeshadow Holds a Special Place in My Makeup Bag
Pink eyeshadow wasn’t always my go-to. I used to think it would make me look tired or too flushed. Then I realized that the right shade of pink can actually brighten the eyes. It can soften the face and make you look instantly more awake.
Pink shadow feels effortlessly feminine. It brings out the warmth in my complexion. A rosy shimmer across the lids is perfect for tying together my favorite soft looks. A muted mauve in the crease works well too. This is especially true when paired with a glossy lip and peachy blush.
Pink Eyeshadow 101: How to Wear Pink Without Looking Too Sweet
The secret to pulling off pink eyeshadow is balance. You want to find shades that complement your undertone and mix them with grounding neutrals.
Here are a few tips I’ve picked up along the way:
- Choose your tone: If you have warm undertones, go for peachy or coral pinks. If you’re cool-toned, try rose or mauve shades.
- Add depth: Use a soft brown or taupe in the crease to balance out pinks.
- Keep the rest minimal: A neutral lip and soft blush keep the focus on the eyes.
- Shimmer strategically: A touch of shimmer on the lid or inner corner gives life to the eyes without overwhelming them.
My Favourite Pink Eyeshadow Picks
These are the pink eyeshadows and palettes I reach for again and again. Each one gives a slightly different vibe. They are all perfectly wearable for everyday looks.
Colourpop Rock Candy Eyeshadow Palette
The ColourPop Rock Candy Palette is one of those palettes that surprised me in the best way. At first glance, it leans neutral. Hidden among the taupes and soft beiges are some of the prettiest muted pinks and rose-gold shimmers. This variety makes it so versatile.
The formula feels buttery and smooth. This texture is typical of ColourPop. I love how I can create a full look with just this palette. The matte mauves are perfect for sculpting the crease. The shimmer shades add that dreamy wash of light across the lids. My personal favorites are Geode Life, You’re a Gem, and Sedimental. They make the perfect trio for a soft, pink-neutral eye. This look still feels glowy and romantic.
Why I love it: It’s a grown-up take on pink — subtle, wearable, and effortlessly chic. I want a break from overtly rosy tones. I still want something feminine. Rock Candy is the perfect middle ground.
Colourpop Smoke n’ Roses Eyeshadow Palette
The ColourPop Smoke N Roses Palette is one of the prettiest pink-neutral palettes I’ve ever owned. It offers a perfect mix of romance and everyday wearability. It’s a larger palette, but every shade feels thoughtfully placed, from dusty mauves to champagne shimmers and deep berry mattes.
What I love most about this palette is how easy it is to build dimension. You can create a soft, flirty daytime look with shades like Fair Play and Blushing. For evening, deepen it with Best Life or Silhouette. The formulas blend beautifully, and the shimmer payoff has that signature ColourPop glow — reflective without being chunky.
Why I love it: It’s a full pink wardrobe in one palette. It’s perfect for experimenting with tone and texture. I can choose something barely-there or bold and dramatic. When I’m in a “rosy glam” mood, Smoke N Roses is always the palette I reach for first.
Colourpop Cloud Spun Palette
The ColourPop Cloud Spun Palette is pure pink joy in eyeshadow form — sweet, fluffy, and just a little nostalgic. The Blush Crush palette is your soft romantic everyday option. In contrast, Cloud Spun is her fun, bubbly sister. She lives for cotton-candy skies and strawberry milk moments.
This palette has a playful feel. It features bright candy pinks, soft bubblegum tones, and delicate shimmers. These elements twinkle beautifully in natural light. My favorite shades are Candy Fluff, Sugar Coated, and Glow Pop. They blend like a dream. These shades bring that fresh, doll-like radiance to any look.
Why I love it: It’s cheerful and lighthearted, perfect for days when I want my makeup to match my mood. A soft pink shimmer from Cloud Spun on the lid instantly makes me feel a little more creative. It feels like I am a main character in a pastel daydream.
Urban Decay Naked 3 Palette
The Urban Decay Naked 3 Palette is the definition of a timeless pink-neutral classic. It was one of the first palettes to make rose-toned eyeshadows mainstream. Years later, it remains just as romantic and wearable.
Filled with delicate rose golds, muted mauves, and soft taupes, the Naked 3 captures that effortlessly elegant “your-eyes-but-prettier” look. Shades like Dust, Liar, and Factory remain some of my favorites. They create a soft shimmer lid with subtle depth. Limit and Nooner make perfect transition shades. They blend everything together.
What I love most is its versatility. You can go from a light, ethereal pink wash to a more sultry rose-bronze look in just a few swipes. It’s one of those palettes that never feels outdated. The tones are flattering on nearly everyone. The packaging still gives that signature Urban Decay nostalgia.
Why I love it: It’s the palette that started my love affair with pink eyeshadow. It is effortlessly feminine and endlessly versatile. It remains one of the prettiest rose collections ever made.
Tarte Tartelette Juicy Palette
The Tartelette Juicy Palette is, to me, the embodiment of soft romantic beauty. Every shade feels like it was made for those who love rosy tones but still crave versatility. It has a mix of pinks, mauves, and delicate shimmers. This palette creates that dreamy “flushed and fresh” eye look. I never get tired of this look.
The color story is beautifully balanced. It is not too cool and not too warm. It is perfect for soft glam or everyday wear. Shades like Paradise, Rose, and Reflect are my go-tos for a glowy, candlelit lid. Petal and Luscious add just the right amount of warmth in the crease. The shimmers glide on effortlessly, giving that subtle radiance Tarte is known for.
The packaging deserves its own love letter too. It is reflective pink with delicate dandelions scattered across the lid. This gives it a wistful, playful touch that feels so me.
Why I love it: It’s the ultimate rosy neutral palette. It is flattering and cohesive. It has shades that make me feel polished yet soft. Whether I’m going for a light everyday shimmer or a romantic pink halo eye, Juicy never disappoints.
Tarte Tartelette Energy Palette
If the Tartelette Juicy Palette is pink romance, the Tartelette Energy Palette is her calm, balanced sister. It is soft, airy, and effortlessly wearable. It carries the same rosy undertones. However, it has a more neutral, everyday feel. This makes it perfect for quick “out-the-door” looks or gentle, glowing glam.
The shades are beautifully curated for versatility. Think gentle pinks, cozy champagnes, and grounded browns. These colors blend together without ever feeling heavy. I love pairing Peaceful (a soft champagne shimmer) with Uplift (a muted matte rose) for a natural wash of color. I add a touch of Charged or Motivate when I want a little extra glow.
What makes Energy so special to me is how easy it is to use. The formula blends like silk, and every look somehow turns out cohesive — no matter which shades I reach for. The tones are subtle but still carry that hint of pink warmth that ties perfectly into my aesthetic.
Why I love it: It’s my everyday comfort palette — gentle, flattering, and polished without effort. When I’m not sure what to wear, I always reach for Energy. It’s dependable, elegant, and makes me feel like my most put-together self — soft, feminine, and a little glowy.
Anastasia Beverly Hills Soft Glam Palette
The Anastasia Beverly Hills Soft Glam Palette will always have a special place in my heart. It’s the palette that taught me that neutral doesn’t have to mean boring. While it’s best known for its warm browns and golden tones, it also contains beautiful rosy shades. Some of the most stunning blush-toned shades can also be found in it. These shades pair perfectly with my love for pink eyeshadow.
Shades like Dusty Rose, Rose Pink, and Sultry add just the right amount of romantic warmth. They create soft, polished looks. These work for both everyday and evening. The texture is rich and buttery. It blends effortlessly without losing pigment. I love how each look feels balanced yet still softly feminine.
What makes Soft Glam truly timeless is its versatility. It’s the kind of palette you can rely on for any occasion. Whether it’s a coffee date, a content shoot, or a dressier night out. It gives that “put together but effortless” vibe that never goes out of style.
Why I love it: It’s my elegant neutral companion. The palette serves as the perfect palette for grounding brighter pink looks. It also helps create subtle rose-gold glam. It complements my pink collection beautifully, proving that soft glam really is forever.
Dasique Romantic Blossom Palette
The Dasique Romantic Blossom Palette is exactly what its name promises — a soft, floral daydream captured in eyeshadow form. Each shade feels like spring sunlight filtered through cherry blossoms. It offers delicate pinks, muted mauves, and petal-like shimmers that instantly brighten the eyes.
The formula is silky and effortless, blending into the skin like watercolor. I adore how the palette mixes both airy mattes and twinkling glitters. Shades like Petal Shower and Blooming Mauve give that signature K-beauty glow. It looks ethereal but never overdone.
It’s one of those palettes. It makes me want to dress in flowy skirts and sip something floral. It also makes me romanticize even the simplest days. Whether I’m filming content or just want to feel pretty at home, Romantic Blossom always delivers. It gives me that gentle, feminine finish I love.
Why I love it: It’s the most “me” palette in spirit. It is soft and graceful. It is full of petal-pink tones that make my eyes sparkle in the light. If The Pink Eyeshadow Edit had a muse, this palette would be it.
Dasique Candy Berry Palette
The Dasique Candy Berry Palette is like a sweet treat for the eyes — playful, juicy, and full of charm. While Romantic Blossom feels like springtime florals, Candy Berry is her brighter, more spirited sister. It features a burst of cheerful pinks, berry tones, and lilac shimmers. These colors instantly lift my mood.
The formula has that signature Dasique softness — buttery mattes and glimmering shimmers that melt beautifully onto the skin. I especially love Berry Mousse, Pink Bonbon, and Sweet Syrup for creating a dreamy gradient eye. A touch of shimmer on the lid gives that “crystal sugar sparkle” effect — delicate but eye-catching.
What I adore most about Candy Berry is how buildable it is. You can keep it light and pastel for a soft daytime flush. Alternatively, deepen the berry tones for a cozy, romantic evening look. It’s the perfect palette for when I want something a little more fun without losing that soft, feminine touch.
Why I love it: It’s pure happiness in palette form. It’s bright yet wearable. Every look feels like a candy-colored daydream.
Dasique Mood Shadow Palette Sweet Heart Collection
The Dasique Mood Shadow Palette – Sweet Heart Collection feels like love at first sight in palette form. Every shade embodies that fluttery, heartwarming feeling. Soft pinks, muted mauves, and glowy champagne tones make your eyes look tender and luminous.
The texture is pure Dasique magic. It includes airy mattes, dewy shimmers, and those signature “sugar glow” glitters. These glitters sparkle beautifully without ever feeling over the top. Each color melts into the skin like a watercolor tint, creating that signature K-beauty soft-focus finish that I absolutely adore.
I love using shades like Misty Kiss, Heart Beam, and Sugar Bloom for everyday looks. These shades still feel special. They are gentle, radiant, and effortlessly romantic. When I wear this palette, it feels like I’m walking through a pastel daydream. Everything appears soft, calm, and touched with warmth.
Why I love it: The Sweet Heart Collection captures everything I love about pink eyeshadow. It is delicate, ethereal, and full of emotion. It’s not just pretty; it’s mood-lifting. This palette reminds me why I fell in love with soft pink makeup in the first place. 💕
Canmake Petit Palette Eyes
The Canmake Petit Palette Eyes Palette is one of those tiny treasures. It proves that good things really do come in small packages. The palette is compact, sweet, and travel-friendly. It captures everything I love about Japanese beauty. The palette offers soft pigment, effortless blending, and a gentle, polished finish that always feels natural.
This palette offers a perfectly balanced mix of muted pinks and beige tones. It includes subtle shimmers that add dimension without ever looking heavy. I especially adore how the shadows create that airy, transparent glow. Canmake is known for this effect. It gives the eyes a brightened, delicate look that’s perfect for everyday wear.
The Canmake Petit Palette is my go-to when I want something simple and elegant. It’s the kind of palette that’s easy to slip into a makeup bag. It’s also easy to take on trips. A light shimmer wash from the top row is enough. Adding a soft pink in the crease completes the “no-makeup-makeup” look of prettiness.
Why I love it: It’s minimalist but charming. It is the perfect petite palette for those soft, effortless pink looks. These looks make you feel fresh and put-together.
Peripera All Take Mood Like Palette
The Peripera All Take Mood Like Palette is one of my favorite everyday pink palettes. It is sweet and wearable. This palette is full of soft, romantic tones that perfectly capture that cozy K-beauty mood.
What I love most about this palette is its balance. The shades range from delicate pinks and muted corals. These shades transition to airy shimmers. They feel light on the eyes yet still catch the light beautifully. The texture is buttery and blendable. It is never chalky. The pigments have that watercolor softness. This quality makes K-beauty eyeshadows so unique.
It’s the kind of palette I reach for on days when I want something quick but still pretty. A wash of the peachy-pink matte is applied all over the lid. A touch of shimmer is added in the center. Suddenly, it looks like I spent way more effort than I actually did. ✨
Why I love it: It’s the perfect “effortlessly cute” palette. It is glowy and fresh. It is full of tones that make your eyes look awake and soft. It’s everything I love about K-beauty makeup: simple, feminine, and quietly beautiful.
Flowerknows Strawberry Cupid Palette in Cupid’s Mischief
The Flowerknows Strawberry Cupid Palette in Cupid’s Mischief feels like opening a storybook. Every detail enchants, from the heart-shaped pans to the ornate vintage packaging. It’s more than just a palette; it’s a piece of art that instantly brightens my vanity and inspires my creativity.
Inside, the shades are a perfect blend of strawberry-pink romance and angelic shimmer. Think soft rose mattes, glowy champagne tones, and sparkling blush-pink toppers that make the eyes twinkle in the light. I adore shades like Angel Kiss, Playful Cupid, and Sweet Desire. They create ethereal pink looks. These looks feel both innocent and a little mischievous, just like the name suggests.
The texture is silky and pigmented, blending effortlessly for that “porcelain-doll glow” finish Flowerknows does so well. Every time I use this palette, it feels like stepping into a fairytale — dreamy, delicate, and a touch nostalgic.
Why I love it: It’s makeup as art — whimsical, romantic, and unapologetically beautiful. The Cupid’s Mischief palette makes me feel like the main character of my own pink-toned love story. 💕
Cezanne Beige Tone Eye Shadow in Peach Beige
The Cezanne Beige Tone Eye Shadow in Peach Beige is the definition of understated beauty. It’s a small, unassuming palette. It might not look flashy at first glance. Once you use it, you realize how effortlessly it enhances your eyes.
The shades are soft, flattering, and delicate. They blend warm peachy pinks with luminous beige tones. Together, they create the perfect everyday glow. The texture feels smooth and silky, with just the right amount of shimmer to brighten the lids without looking glittery. I love how the shadows blend seamlessly. They provide that signature “your eyes but prettier” finish. Japanese beauty brands do this so well.
This palette is my go-to for days when I want something quick, easy, and polished. A sweep of the peach shade across the lid makes me look refreshed. Adding a touch of shimmer in the center makes me look radiant. It’s like I’ve had the perfect amount of sleep and sunshine.
Why I love it: It’s soft, effortless, and timeless — a true “everyday elegance” palette. When I want something simple but still delicate and feminine, Cezanne Peach Beige is always the one I reach for. 🍑
Charlotte Tilbury Luxury Palette in Pillow Talk
The Charlotte Tilbury Luxury Palette in Pillow Talk is the definition of soft sophistication. It’s a timeless palette. It perfectly blends romantic pinks, muted mauves, and delicate champagne tones. These colors make every look feel effortlessly polished.
Each shade in the quad has its own little personality. There is a silky base tone. You also have a shimmery rose lid color. A warm matte is available for definition. Finally, there’s that signature Pillow Talk sparkle for the finishing touch. Together, they create that “lit from within” glow that Charlotte Tilbury is famous for.
What I love most about this palette is its versatility. It can be as soft as you want it to be. It can also be as glam as you want it to be. A light wash of shimmer gives a fresh, dewy daytime look. Layer the deeper mauve tones. This transformation makes it an evening-ready, dreamy rose eye.
The formula feels luxurious, blending seamlessly and leaving behind a velvety finish that flatters every skin tone. I often pair this palette with my favorite glossy nude lip. I also add a touch of blush for that signature “Pillow Talk glow.” It is feminine, classic, and completely timeless.
Why I love it: It’s the ultimate soft glam palette — elegant, romantic, and polished without ever feeling overdone. Every time I use it, I feel like I’m stepping into my main-character era, one pink shimmer at a time. 💕
Final Thoughts: Why I’ll Always Love Pink Eyeshadow
At the heart of it all, pink eyeshadow will always be more than just a color to me. It’s a reflection of how I see beauty: soft, expressive, and full of warmth. Each palette I own tells a little story — of creativity, comfort, and confidence.
The delicate glow of Charlotte Tilbury’s Pillow Talk offers a unique appeal. The dreamy charm of Flowerknows Cupid’s Mischief brings out a different version of me. The romantic softness of Tartelette Energy is enchanting. Every pink hue brings out a different version of myself. Some days it’s gentle and feminine, other days it’s playful and bold — but it’s always me.
I think that’s the magic of pink eyeshadow. It adapts to your mood, your story, and your season of life. It’s timeless yet ever-changing, just like us. 💕
So if you’ve ever hesitated to wear pink on your eyes, take this as your sign: try it. Let it sparkle, let it blush, let it be as subtle or as whimsical as you want. Makeup, at its best, should make you feel happy. For me, nothing does that quite like a touch of pink. 🌸
Let’s Chat!
Do you have a favorite pink eyeshadow palette? Or maybe a shade that always makes you feel your prettiest? I’d love to know what’s in your collection!
Share your favorites in the comments below. Tag me on Instagram @winniexyong. I adore seeing how others wear pink and make it their own. Your version of pink might be soft and romantic. It could be glowy and golden, or bold and berry-toned. There’s something magical about how it brightens the eyes. It also lifts the mood. 💕
Thank you so much for reading The Pink Eyeshadow Edit.
Until next time, pretties — keep glowing, keep creating, and never be afraid to wear a little more pink. 🌷✨
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