Professional Summary
I’m a lifestyle and beauty blogger, photographer, and content creator who blends aesthetics, storytelling, and practical value into every project. From coquette flatlays to detailed travel guides, I create content that is intentional, warm, and visually cohesive. I’m passionate about helping brands shine through authentic reviews, soft editorial visuals, and organic audience connection.
Core Skills
- Lifestyle & beauty photography
- Travel writing and diary-style storytelling
- Blog writing, SEO, and content editing
- Instagram content strategy & caption writing
- Creative direction & visual branding
- Product reviews and brand-focused articles
- Social media cross-platform repurposing
- Canva graphics, digital design, and Pinterest optimization
- UGC-style short-form video creation
- Community engagement & audience research
Experience
Lifestyle & Beauty Blogger — winniexyong.com
2024–Present
- Write long-form blog posts on beauty, travel, home decor, lifestyle, and creative topics.
- Produce high-quality product photography with a soft, romantic visual style.
- Create SEO-optimized reviews, brand features, and travel diaries.
- Maintain a cohesive brand voice across all posts (soft, cozy, feminine, diary-like).
- Manage site organization, post scheduling, SEO metadata, and brand consistency.
Content Creator — Instagram (@winniexyong & supporting accounts)
2018–Present
- Create daily/weekly content focused on beauty, coquette lifestyle, travel, and creative inspiration.
- Develop engaging captions, CTAs, and hashtag sets tailored to each platform.
- Curate cohesive feeds across multiple accounts, including @helloitswinnieofficial, @lettersfromwinnie, and @winnieyongphoto.
- Produce carousels, short-form videos, and story content with strong aesthetic cohesion.
- Collaborate with brands through product features, reviews, and soft-selling UGC-style posts.
Photographer — winnieyongphotography.com
2021–Present
- Capture lifestyle, travel, floral, and product photography with a signature soft, pastel aesthetic.
- Edit images in Lightroom with consistent tones and coquette-inspired palettes.
- Build galleries for personal, creative, and blog use.
- Offer photography tips and creative insights through captions and blog content.
Notable Projects
- The Coquette Bag Edit — A curated, SEO-optimized style guide blending fashion and aesthetics.
- My Journey Through Japan — A detailed travel diary covering major cities, temples, trains, and personal stories.
- Brand-Focused Review Series — Includes FlowerKnows, Dasique, YSL, Bath & Body Works, and other beauty brands.
- Creative Letters & Graphics — Designed for @lettersfromwinnie and Etsy printable concepts.
Tools & Platforms
- Content Creation – Blogging, long-form writing, aesthetic content styling, and creative storytelling.
- Photography – Beauty, lifestyle, and travel photography with soft, dreamy editing.
- Canva Design – Graphics, templates, media kits, and digital products.
- Social Media Management – Instagram, Pinterest, TikTok strategy and content planning.
- SEO & Analytics – Basic SEO understanding, keyword research, and performance tracking.
- Branding – Visual identity, coquette aesthetic direction, and cohesive multi-platform branding.
- Copywriting – Captions, product descriptions, and narrative-driven content.
- Digital Products – Wallpaper bundles, templates, and Etsy listing creation.
English