Brand Focus: Flowerknows

Hi pretties! ✨
If you’ve scrolled around the beauty-blog world lately, there’s a good chance you’ve seen Flowerknows at least once. This Chinese brand is beloved for its dreamy packaging. It is known for its creative collections. Today we’re diving into why I’m totally smitten.

About Flowerknows

Flowerknows describes its vision as born from “enchanting fairytales and timeless arts.” Each creation is framed as a “canvas” — full of care, affection and story. From the whimsical cases to the color-stories inside, Flowerknows is all about blending artistry with everyday makeup joy.

My FAVORITE Collections

Here are some of the collections I’ve tried (and loved!) — and what makes them special.

Strawberry Cupid Collection

Think: vintage Rococo charm meets sweet strawberry cake. The collection includes eyeshadow palettes, lip creams, hand mirrors, even hair clips.

• The Makeup Palette in “Cupid’s Mischief” features seven shades. It includes three duo-chromatics: Golden Pink, Rosy Fuchsia, and Rosy Copper. There are also four mattes: Baby Pink, Taupe Rose, Scarlet Red, and Redwood.
• The matching Mirror is a work of art — strawberry-cake design, golden Cupid ornament, and a ribbon on the handle.
• The Cake Lip Cream had me swooning. The packaging is a mini strawberry-cake. Shades like Pineberry (soft pink) and Tulip (hot pink) are full of personality.
• Bonus: there’s even a Scented Hand Cream. The scent is like a strawberry milk-shake. There is also a cute hair clip that ties the aesthetic together.

Strawberry Rococo Collection

Next up: take the sweetness, then turn up the vintage-palace vibes. Flowerknows’ Strawberry Rococo collection features ornate embossing, shell and dessert-inspired decorations, and a refined European-palace aesthetic.

• The 5-Color Eyeshadow Palette comes in several colour stories. These include Ice Cream Latte, Sweet Canneles, Champs Misty Rose, and Creamy Macarons. I chose Sweet Canneles because warm neutrals suit me best.
• The Embossed Blush packaging is like a mini picture-frame with Rococo art. I went for “Classic Ballet” (petal pink) and it’s as beautiful in person as the photos.
• The Cloud Lip Cream is a plush, mousse-like formula. It comes in shades like Strawberry Moon (soft pink) and Velvet Redwood (classic burgundy).
• There are dreamy accessories too. You will find a Rococo hand mirror and a hair clip with pink hearts and Cupid motifs. All of these are part of the “soft elegance” story.

wo winged angels. I love this hair clip when I’m feeling more soft and feeling those coquette vibes on occasion.

Violet Strawberry Rococo Collection

Want a twist? The Violet iteration takes the Strawberry Rococo aesthetic and adds in lilac, violet, and ethereal touches. A spring-inspired launch with elegance and romance fused.

• The Eyeshadow Palette “Starmoon Strawberry” features shades from pale lilac to rich amethyst purple.
• The Embossed Blushes in this collection lean into brighter pinks and corals (Romantic Blossom, Little Cranberry).
• The Glowy Lip Glosses here surprised me. I’m normally not a colored gloss girl. However, the shades like Berry Bomb (sheer lilac shimmer) and Blackberry Jam (rich berry) won me over.
• Even the Hand Mirror in wisteria purple? Feel-good magic.

Moonlight Mermaid Collection

If you loved the flirty fairytale vibes of Strawberry Rococo, then the Moonlight Mermaid drop is a must-see. Think: moonlit seashells, shimmering pearls, soft aquas and dreamy lilacs—an ethereal palette transplanted into beauty form.

• The Eyeshadow Palette: The Moonlight Mermaid Five-Color Jewellery Eyeshadow features five shades in matte and shimmer finishes. One variant, Celestial Castle, offers warm-neutral tones to ease into the theme.
• The Lip Gloss: The Jelly/Gloss from this collection is in a gemstone-cut bottle. This design is inspired by mermaid treasure chests and ocean orbs. The formula uses an oil-in-water tech for a weightless, luminous finish.
• Packaging & inspiration: The packaging celebrates under-the-sea romance—octagonal gem-bottle, bows, star-chandeliers, pastel aquamarine and lavender accents
• Why it works: The concept feels whimsical. However, the eyeshadow shades, especially the neutrals, make the look usable for everyday wear. The lip gloss delivers shine and colour without being overpowering—perfect for that soft “cozy-beauty” voice.

Circus Series Gradient Blush

And finally: a section devoted to one of my current favorites — the Circus Series Gradient Blushes. These are beautifully crafted, clever multi-tone blush-highlighter duos that feel playful and elevated all at once.

Thoughts & Final Verdict

If you’re searching for a brand that feels special, Flowerknows is a strong pick. It’s not just about how it looks. It’s also about how it makes you feel. The packaging is gorgeous, the brand story has heart, and the formulas (in my experience) deliver.
Of course: always check availability. Some collections are limited. Realise that whimsical aesthetics don’t always mean ultra-rigorous formulation. So, patch-test if you have sensitive skin. But for me? It’s a delightful blend of artistry + wearable beauty.

Your Turn

Have you discovered Flowerknows yet? What product made you fall in love—was it the eyeshadow palette, the lip gloss, the gradient blush? Drop a comment below or let’s chat over on Instagram @winniexyong!

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